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How Petersime lays the groundwork for more digitization with Azumuta

Petersime provides world-leading incubators, hatchery equipment and turnkey hatcheries aligned with the expertise and support to maximize return on investment.

For over 100 years, Petersime’s mission has been to use nature as a reference to continue perfecting the incubation process and help customers reach maximum performance. Additionally, Petersime leads the way in the optimization of the poultry value chain through the use of big data.

A modern egg incubator from Petersime is shown, with trays of eggs inside. The machine features a digital display and control panel on the front, displaying operational data. A green indicator light is illuminated on the side of the incubator.
The image shows the logo for Petersime Incubators & Hatcheries. The logo features a stylized black and white depiction of a bird positioned above several curved lines representing a nest, followed by the text
Machinery Manufacturing
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World champion in hatching eggs

Originated in the U.S. and world champion at hatching eggs. Petersime continues to expand and hatch. They have a 65 percent market share and are the world leader in the production of incubators and hatchery equipment.

From its headquarters in Belgium and branches in Brazil, China, Russia, Malaysia and India, Petersime is committed to dedicated customer service. With a sales network in more than 60 countries, they ensure both local and global expertise. With its technology and thanks to acquisitions, Petersime has become the absolute number one in its niche.

As the world’s leading builder of poultry incubators, Petersime strives for continuous improvement in the workplace. Quality, personal development and cooperation are of paramount importance. “We therefore offer our employees regular training on digitalization, safety procedures and risk analysis,” says Alex Deleenheer, Process Engineer at Petersime.

“We are always looking for advanced technologies to further optimize the production capacity and the production flows at our Belgian headquarters. Azumuta was therefore introduced in production. The platform helps the different departments to lay a foundation in the mission towards more digitalization.”

“The need for a solution like Azumuta came when we wanted to ensure knowledge transfer between ‘anciens’ and the younger generation. Many people who retired naturally took with them a wealth of knowledge and competencies. We could not let these go to waste, with Azumuta knowledge and experience could be transferred to the new generation of employees.”

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Azumuta as a foundation to digitalization

By providing technology support in every aspect of the manufacturing process, Azumuta helps teams of operators improve overall productivity. “Our factory supervisors and department heads were trained to use the software to automate workflows, more flexibly guide (complex) assembly processes and schedule quality checks,” Alex explains.

“Today we use Azumuta as a platform on which all relevant information about certain items is available digitally. From our various departments, the platform helps to further digitize. Instructions and procedures can now be accessed via QR codes on a machine or tool, for example, but Azumuta is also a useful tool for audits and inspection rounds. Moreover, the platform also offers the possibility of reporting defects and unsafe actions.”

“We are also real fans of the digital improvement boards. It allows operators to actively identify and log potential solutions to further increase well-being and productivity in real time.”

Azumuta is a tool to strengthen communication and efficiency within production!

Alex Deleenheer
Process Engineer
An egg with a small crack and keyhole sits in the center of a translucent line graph, partially visible beneath it. The graph, with lines and scales, appears to represent a time distribution of data labeled with days and values.
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Improved communication and efficiency within production

In practice, team leaders and department heads use the Azumuta platform for 3 main tasks:

  1. Production processes: Each team leader can create work instructions for his or her team. These are linked to QR codes that are placed everywhere in Production. With a tablet (new) operators can scan the code to get the right work instruction. Using instructions, photos and videos, they can quickly learn to assemble articles and immediately check the quality. The purpose of the work instructions is, on the one hand, to bundle as much knowledge as possible digitally and, on the other, to gain flexibility.
  2. Digital improvement boards: Defects and unsafe actions can be reported directly via the tablet. Thanks to predefined flows in the Azumuta system one can choose from, for example, safety, quality, ergonomics, etc. In this way, the necessary information immediately reaches the right person, allowing issues to be resolved more efficiently.
  3. Planning: quality and safety audits can be recorded in advance and the necessary forms can also be filled in digitally from now on.
This is how Azumuta helps companies:
  • Digital Work Instructions: linking to QR codes
  • Digital Improvement Boards: reporting of defects and problems
  • Planning Module: Schedule quality and safety audits

Join The Digital Shop Floor Revolution!

A profile of an assembly operator is displayed on the left side, showing categories such as Pre-Assembly, Assembly, and Testing. Adjacent charts detail tasks like Cleaning, Assembly, Packaging, Pre-Assembly, and Testing, each with numerical values.
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