The company

Hi,
we're Azumuta

Here's who we are, where the name came from, and what we're trying to do.

How it started

Binders,
revision C,
tape

The knowledge that keeps a line running mostly lives in people's heads. We wanted to get it somewhere everyone could use it.
Batist Leman, co-founder & CEO

Azumuta started in 2016, after a lot of hours walking factory floors. The same thing kept showing up: a binder at the end of the line, a laminated sheet with revision C taped over revision B, and an operator who knew three things about that station that no document had ever captured.

Nobody was doing anything wrong. Paper simply cannot keep up with mix, changeovers and a workforce that turns over. So the instruction drifts from the practice, the audit finds it six months later, and the know-how walks out the door with the person who retires.

We built Azumuta to close that gap. Digital work instructions, quality checks, audits and skills management in one place, so what your best operator knows becomes something the whole plant can run on, and so the people on the floor have a say in how the work is written.

Ten years on, we're still in Ghent, still spending most of our time in factories, and still convinced that the shop floor is the most underserved part of the business.

About that name

Honestly, we don't fully agree on it ourselves. One camp says it comes from the Japanese 始めた (hajimeta), "I started." The other camp insists it's Flemish: azo moet-a, roughly "that's how it should be done."

Starting something, and doing it properly. We'll take both.

What we stand for

Where we're
pointed

Two statements we actually use to decide things, and the way we work while we get there.

Mission

Turn human know-how into scalable process

We help factories of every size capture what their people already know, and put it to work: faster digitisation, smarter work, lasting impact on the floor.

Vision

One set of instructions for people, AI and robots

Frontline expertise becomes AI-powered workflows that humans, cobots and humanoids can all execute from. Same source of truth, whoever or whatever does the work.

Who we build for

The people who actually run the line

Operators, team leads, quality and training. If it doesn't work with gloves on, in a noisy hall, at shift change, it doesn't ship.

Where we are today

The state
of things

2016 Founded in Ghent, Belgium
~100 Manufacturers on the platform
30+ Countries with customers
3 Offices: Ghent, Detroit, Paris
€8M Series A, November 2025
#15 Deloitte Fast 50 Belgium
63%

average quality increase across customers using digital work instructions and in-line checks.

Platform average
30%

less rework, and 30 minutes of admin saved per product built.

Navtech Radar
60%

fewer customer complaints, and instruction management cut in half.

Novy
Batist Leman, co-founder and CEO of Azumuta

The founder

Batist Leman

Co-founder & CEO

Batist started Azumuta in 2016 after spending enough time in production halls to be certain the problem wasn't ambition, it was tooling. "There is no lack of ambition," he puts it, "but a need for technology built for real manufacturing environments." He still does most of his thinking on a factory floor, and most of his talking about what operators are asked to put up with.

He leads the company from Ghent, and is the reason a good part of the team has a habit of answering product questions with "let's go look at the line."

The team

Meet the
Azumuteers

Problem-solvers, builders and go-getters, most of whom have spent more time in a production hall than in a boardroom. Here's the leadership group; the rest of the crew is on LinkedIn.

Batist Leman

Co-founder & CEO

Started the company after one binder too many. Still the first to suggest a plant visit.

Aline De Meyer

Head of People

Keeps the Azumuteer thing real: hiring, growth, and the culture that survives scaling.

Brecht Plasschaert

Chief Revenue Officer

Runs go-to-market across Benelux, France and the US. Allergic to a demo without a real use case.

Simon Vanneste

Lead Developer

Builds for gloves, glare and bad wifi. If it doesn't work at the workstation, it isn't done.

You?

Ghent · Paris

We hire at a steady pace, and only when the role is real. 9 open right now.

See open roles

Talk to us

Come see it
on a real line

The fastest way to understand Azumuta is to watch it run against your own process. Bring your messiest work instruction.