Mission
Turn human know-how into scalable process
We help factories of every size capture what their people already know, and put it to work: faster digitisation, smarter work, lasting impact on the floor.
The company
Here's who we are, where the name came from, and what we're trying to do.
How it started
The knowledge that keeps a line running mostly lives in people's heads. We wanted to get it somewhere everyone could use it.
Azumuta started in 2016, after a lot of hours walking factory floors. The same thing kept showing up: a binder at the end of the line, a laminated sheet with revision C taped over revision B, and an operator who knew three things about that station that no document had ever captured.
Nobody was doing anything wrong. Paper simply cannot keep up with mix, changeovers and a workforce that turns over. So the instruction drifts from the practice, the audit finds it six months later, and the know-how walks out the door with the person who retires.
We built Azumuta to close that gap. Digital work instructions, quality checks, audits and skills management in one place, so what your best operator knows becomes something the whole plant can run on, and so the people on the floor have a say in how the work is written.
Ten years on, we're still in Ghent, still spending most of our time in factories, and still convinced that the shop floor is the most underserved part of the business.
Honestly, we don't fully agree on it ourselves. One camp says it comes from the Japanese 始めた (hajimeta), "I started." The other camp insists it's Flemish: azo moet-a, roughly "that's how it should be done."
Starting something, and doing it properly. We'll take both.
What we stand for
Two statements we actually use to decide things, and the way we work while we get there.
Mission
We help factories of every size capture what their people already know, and put it to work: faster digitisation, smarter work, lasting impact on the floor.
Vision
Frontline expertise becomes AI-powered workflows that humans, cobots and humanoids can all execute from. Same source of truth, whoever or whatever does the work.
Who we build for
Operators, team leads, quality and training. If it doesn't work with gloves on, in a noisy hall, at shift change, it doesn't ship.
Where we are today
average quality increase across customers using digital work instructions and in-line checks.
Platform averageless rework, and 30 minutes of admin saved per product built.
60% fewer customer complaints, and instruction management cut in half.
The founder
Co-founder & CEO
Batist started Azumuta in 2016 after spending enough time in production halls to be certain the problem wasn't ambition, it was tooling. "There is no lack of ambition," he puts it, "but a need for technology built for real manufacturing environments." He still does most of his thinking on a factory floor, and most of his talking about what operators are asked to put up with.
He leads the company from Ghent, and is the reason a good part of the team has a habit of answering product questions with "let's go look at the line."
The team
Problem-solvers, builders and go-getters, most of whom have spent more time in a production hall than in a boardroom. Here's the leadership group; the rest of the crew is on LinkedIn.
Co-founder & CEO
Started the company after one binder too many. Still the first to suggest a plant visit.
Head of People
Keeps the Azumuteer thing real: hiring, growth, and the culture that survives scaling.
Chief Revenue Officer
Runs go-to-market across Benelux, France and the US. Allergic to a demo without a real use case.
Lead Developer
Builds for gloves, glare and bad wifi. If it doesn't work at the workstation, it isn't done.
Ghent · Paris
We hire at a steady pace, and only when the role is real. 9 open right now.
Careers
Hybrid from Ghent or Paris. Ownership, initiative, and no approval chains to wade through.
Talk to us
The fastest way to understand Azumuta is to watch it run against your own process. Bring your messiest work instruction.